ppc
PPC, or Pay Per Click Advertising is the number one way to increase the relevant traffic to your website. If you are interested in running a PPC Advertising Campaign there are a few things you should know
and take into consideration before jumping right into it.
Do you have knowledge of PPC sources? Have you been wondering how to get your ads to appear on the searched on Google, Yahoo, Live and others? The sites you conduct your searches on, each sell
their own version of PPC Advertising. Google is to date, the number one search engine providing over eighty percent of all online pay per click advertising. Googles program is called Adwords. Yahoo, MSN,
and others have their own versions, each of which you can sign up for on their respective pages by searching for “online pay per click advertising”. This takes a small to medium amount of time to sign up
and get your company ready to begin a campaign.
Do you know what keywords to use? Once you have signed up for a PPC Provider, you now need to start setting up which keywords you want your ads to appear for. This is NOT as simple as you may
think. You can always put as many keywords in as you can think of, but remember that quantity is not equal to quality. You need to do extensive research on each keyword to find out:
Ø How much the keyword is searched for
Ø How often the keywords is used in an exact match
Ø Where geographically the keywords are searched
Ø What people do once they click a link relevant to the keyword
After researching your keywords you need to concentrate on writing your ads. This is the most important part of your campaign. You want your ads to stand out from the rest without blending in. Remember
though, that your ads MUST be relevant to what you are trying to sell or you will be paying for clicks from people who don’t need your product or services. This is a major drawback from using too many
irrelevant keywords.
Running the Campaign. Running a successful PPC Campaign requires DAILY maintenance. This is the part that most people disregard when attempting to run an advertising campaign. You need to
constantly monitor:
Ø How many times each keyword is searched for
Ø How many times someone clicks on each keyword
Ø The % of each click per display (CTR, click through rate)
Ø How much you are paying for each click
Ø What place is your ad coming up? Top of first page? Pages 1-3?
Ø Would you get a better CTR by paying more per click, but using less keywords?
What I have discussed so far are just the basics of running a PPC Campaign. There are many more technical and detailed and very time intensive processes in running a very productive and cost efficient
PPC Campaign. Can you run one by yourself? Yes. Is it worth it? Probably not. The problem here is that most PPC Management companies charge amounts ranging from 500 to 2000 a month, with setup
fees ranging from 1000 to 4000 dollars, they are designed to work for large fortune 500 companies or companies with advertising budgets of tens of thousands of dollars a month. If you’re a company with an
advertising budget of two, three, or four hundred dollars a month what should you do? Well, you can always use my tips written in this article and try it out for yourself, or you can search for the very few PPC
Management companies that are certified by the Ad Providers like Google, MSN, Yahoo which also cater to small businesses.
ppc
If you don’t feel like searching around, we recommend using Versatility Marketing Group. Their information can be found at MyPPCManagement.com. Just a hint, their PPC Management plans have no setup
fees and range between $99 - $199 a month with plans in between. They built the company up with the small business and franchise clients in mind. Give them a call and you won’t be disappointed.
PPC Advertising is the number 1 way to get your site visited by interested customers who are looking for your product or service. If you have tried to run your own PPC (pay per click) campaign in the past,
but were unsuccessul there are a few things to consider.
Do you have the knowledge needed to run such a marketing campaign? Probably not. Most people are able to start a campaign, but have no idea how to make th emost out of it without wasting hundreds
and thousands of dollars trying to get relevant hits on there sites.
A great PPC Management Company will be able to do this for you, after all... its what they do! We have tried many PPC Management Companys in the past and after trial and error, found out that most are
over paid and under achieving companies. We did however, find one who we are here to recommend, and yes.. its because they asked us to. They have been running ads for us for a while now and we
were asked if we were satisfied, and if we were would we wreite somewhere about them. We obviously said yes.
There plans start a under 100 a month, and that by the way is the cheapest in the industry. The average PPC Management Company charges a minimum of 400 per month. Versatility PPC Management
also has NO setup fees and they have a new 7 Day no cost trial for new clients, We recommend testing them out!
They are Google Adwords Experts, and they work with every single other PPC Advertising Site out there.
KeywordSpy is the leading keyword research tool on the Internet due to its easy interface and access to the most useful data out there. When using the program to do keyword research, you will find that it
gives you all the information you need. Here is a step-by-step tutorial on how to use KeywordSpy to create the most effective PPC ad campaign in your field.
1) Type in the keyword you're interested in researching. If you sell antique furniture, for instance, type in "antique furniture," click the "Keyword" button, click your country of origin, and click search.
2) Note the values in the left-hand box. You want to make sure PPC Advertisers is low (because you don't want too much competition), and both Search Volume and Cost-Per-Click should be reasonably
high (but not at the expense of maintaining low competition). Balancing these three statistics is essential to carving out a niche for your SEM campaign online.
3) Check out the Related Keywords" KeywordSpy feature. You can use this keyword tool to narrow your focus or choose a more effective keyword. For instance, if you type in "antique furniture," you might
find that "antique tables" are hotter right now, with better CPC and greater search volume. This can help you put together the most effective PPC advertisement.
4) Scroll down to the Ad Overview KeywordSpy feature. This lets you check out your competitors' advertisements, which can help you as you put your own SEM campaign together. You can also click the
Ads tab up top to check out the ROI for advertisements, to show you which advertisements are most effective. You can copy the effective ones and avoid the mistakes of the ones that don't show enough
return on investment.
5) Click on the tabs up top to look for more detailed descriptions of both Related Keywords and Misspelled Keywords. In addition to valuable information about CPC, search volume, and other advertisers, you
can find how many profitable ads each keyword has already spawned. This can help you find both tried-and-true and oversaturated keywords.
6) Repeat the process with other keywords! KeywordSpy is a great keyword tool because you can use it to check the keyword status of the Internet at any given moment. The same keyword now may not be
pay per click
very useful six months down the line, so with our keyword research tool you will get an important edge against your competitors who reuse pay-per-click advertisements from cycle to cycle.
